Vivek Oberoi's Prince at box office business

I've always said, box-office is most unpredictable and that's the beauty of this business. The industry was confident that Kumar Taurani's Prince, starring Vivek Oberoi and directed by debutante Kookie Gulati, would embark on a thanda start at the ticket window, but its excellent start caught the industry completely unawares. The opening shows were in 50% to 70% range and at places, even better (packed to capacity).

After My Name is Khan, not a single film had registered a bountiful start at the ticket window. But Kumar Taurani's superb promotional strategy and Vivek Oberoi's perseverance seem to have paid off.

The second release, Jaane Kahan Se Aayi Hai, had a tepid start. However, the reports are decent and the film should gather momentum from Friday evening onwards.